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Mixing Classic & Contemporary

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THE PHILOSOPHY

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About The Designer

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ABOUT US

The Founder

Nidhi Deshmukh – The creative head.

From the identity of a woman in her truest sense, roots the existence of Tat Tvam Asi. Creating styles and handcrafted designs that embraces her every avatar, is what Tat Tvam Asi is all about. We aim to serve the beautiful Indian women with something that is enticing & modern, graceful & mesmerising, which not only suits her, but embodies her personality. We are not yet another fashion label, we are those who believe in adding that bit, that enhances the already existing beauty. Tat Tvam Asi blends itself in the essence of womanhood, the craft that flows with her, that comforts her and embraces her for what she is.

We’re the pioneer in creating women’s wear who maps the sensibilities of a real woman and designs as per the values of the woman of today, a contemporary global Indian woman.


The Tat Tvam Asi Woman

Seeding from the Sanskrit phrase that means ‘you are’, Tat Tvam Asi means ‘all elements in the universe are you & you are everything in the universe’. Creating a bond of an individual with the absolute, a woman in her unbound self is the Tat Tvam Asi Woman.

She is strong headed, aware of her strengths, comfortable in her own skin and celebrates herself everyday with full enthusiasm and style!

Vision

Tat Tvam Asi aims to be an influencer and game changer in the Indian woman’s clothing choices by establishing a direct connect with our customers through our own flagship stores, both online and offline.

Mission

Born out of a passion for providing age specific designs and styles for the wholesome Indian figure, Tat TvamAsi aims to provide apparel solutions to this under-served category in women's wear in a large assortment of sizes.